Professional media training workshops for executives and managers

Gaining editorial coverage for your business is one of the most cost-effective marketing tools you can employ.

Research shows that independent editorial increases the effectiveness of your marketing and advertising seven-fold. And even if you don't advertise, then consistent editorial coverage can dramatically raise the profile of your organisation.

Develop your skills and gain positive editorial publicity. On our half and one-day courses you will learn how to develop good working relationships with journalists and understand how the media works.

Working journalists deliver all our training courses, so you'll get a real view of the media from the inside. What do journalists love and hate about the press releases they receive and the interviews they hold? Find out - and make fewer mistakes and gain greater, more positive impact from now on.

Courses Available:

Media Training - a fast-track course for those with little or no knowledge of the media or experience of how journalists work. If you're pressed for time, then try a half-day module.

Advanced Media Training - for experienced spokespeople and those who've taken the fast track course and want to hone their skills. This course builds on the lessons of the fast-track course, taking message development, interview skills and presentation into new areas. Available as full and half-day modules for groups and individuals.

Practical Broadcast Skills - learn how to work effectively with TV and radio journalists and meet the demands of the broadcast medium. This is a highly interactive and practical day that explores the exciting areas of TV and radio broadcasting.

Dress Rehearsal Interviews - try out your interview techniques, messages and story lines with a real journalist before you go live. Useful for building confidence and ensuring that those all important messages get delivered.

Effective Press Release Writing - create and deliver great press releases and see your stories appear in print. This highly practical workshop focuses on the skills and techniques required to create and deliver press releases that will not only catch the journalist's eye, but also be used.